Laurence Jones, the multi-award-winning guitarist, vocalist, and songwriter has announced a headline UK Tour which sees AGMP working with MVT Cohorts (Music Venues Trust) to bring him to some of the finest grass-roots, independent music venues across the UK. Music Radar voted the young Laurence one of the world’s top 10 blues-rock guitarists. He’s shared stages with legends like Sir Van Morrison, Sir Ringo Starr, Jeff Beck, and Joe Bonamassa.
The 2025 UK Headline Tour which will see Laurence Jones tour in the electric power-trio format to a total of thirty-one intimate grass-roots independent music venues across England, Scotland and Wales. The tour kicks off on Thursday 9th January 2025 at Colchester Arts Centre and will see Laurence travel extensively around the country including two nights in Wales, four nights across Scotland and shows throughout England including London and Manchester.
MVT Cohorts, organised by Music Venue Trust, is a new initiative aiming to combat the shrinking tour circuit. Increased costs of touring, including fuel, accommodation and transport, and uncertainty about the impact of the cost-of-living crisis on ticket sales, are forcing artists, agents and managers to reduce the financial risks associated with playing extensive nationwide tours. As a result, tours are focusing on major cities and missing out Grassroots Music Venues in hundreds of towns, rural areas and smaller cities across the country; established grassroots venues are no longer being offered touring artists; music fans are no longer able to see their favourite artists, or discover new ones, without travelling to the major cities.
The MVT Cohorts project will underwrite the costs of the shows, ensuring that both the artists and venues receive a guaranteed fee, removing the financial uncertainty that comes with extending tours in the UK, thereby allowing the artists to diversify their tours and play outside the major cities and the venues to programme diverse and varied gigs. The Music Venue Trust are delighted to work with Laurence and his promotors AGMP, as all parties have said about this worthwhile project to support grassroots music venues.
“AGMP are delighted to be working with the Music Venues Trust in bringing the 2025 Tour of the incredible guitarist Laurence Jones to some of the finest grass-roots, independent music venues across the UK. It is part of AGMP’s DNA to work with venues that have been the “birthplace” of some of the biggest music stars in the world and it’s brilliant to be able to join forces with our industry champion, the MVT”
“We are thrilled to partner with AGMP to bring the acclaimed artist, Laurence Jones, to some of our member venues across the UK. Reaching audiences in new towns and cities, not just the major ones, is crucial for the vitality of local music communities. Bringing high-calibre artists to these areas not only enriches the cultural fabric of these communities but also provides a platform for local talent to thrive and grow. This tour is a significant step in ensuring that vibrant musical experiences are accessible to all.” Tom Maddicott – Music Venues Trust
“It’s a huge honour to be a part of the MVT campaign supporting grassroots venues. I have built my career playing in the clubs over the last decade and I’m very excited to be involved with the Music Venues Trust & AGMP Concerts to bring you this special tour. Along with the new tour new music is coming so please stay tuned, I’m excited for the future…
Please support live music and get your tickets in advance. Much love”. LJ
For full details of where you can see Laurence performing with the power trio, please check out https://www.laurencejonesmusic.com/
